Роль политической рекламы в современном обществе

Политическая реклама сегодня является одним из популярнейших видов коммуникативной деятельности, особенно в период предвыборной борьбы. Все без исключения политические силы, вступившие в борьбу за власть, тратят средства на собственную рекламу, признавая таким образом ее эффективность и способность влиять на электоральный выбор граждан.

С помощью рекламы политические актеры в краткой и эмоциональной форме стремятся создать позитивный образ политического лидера или организации и передать его гражданам с целью убедить их в необходимости совершения тех или иных действий, в частности голосования определенным образом. Однако коммуникативный эффект рекламы шире, чем формирование электоральных предпочтений. Даже если тот или иной политический деятель или организация ставит перед собой конкретные задачи, связанные с отдельными личностями, их коммуникативные действия сказываются на восприятии политической среды в целом.

Рекламная деятельность не является однонаправленным процессом, в ходе которого граждане пассивно усваивают передаваемую им информацию. На самом деле, сталкиваясь с рекламой, человек дает ей оценку и встраивает полученную информацию в собственную картину мира. Вне зависимости от желания политических субъектов их рекламная деятельность активно влияет на восприятие политической реальности гражданами. Содержание рекламных сообщений, их количество, тональность формируют отношений к самой рекламе, к политическим актерам всех уровней, к самим электоральным процедурам, а также к политической ситуации в стране.

Сегодня политическим актерам сложно рассчитывать на некритическое восприятие гражданами их рекламной деятельности. Неприятное впечатление на людей производят не только приемы «черного пиара», но и более или менее явное нападение на соперников и свойственное рекламе построение упрощенной картины мира, разделенного на безусловно позитивное и негативное. Нагнетание обстановки, лозунги, обещающие решение всех социальных проблем и повышение уровня жизни, и широко рекламируемые социальные проекты, забываемые своими авторами на следующий день после голосования, формируют скептическое отношение граждан к политической рекламе.

Роль политической рекламы в современном обществе: 83 комментария

  • 31.03.2018 в 16:09
    Permalink

    I simply want to say I am very new to blogging and honestly savored you’re blog site. Most likely I’m planning to bookmark your blog . You actually have superb writings. Thanks a bunch for sharing with us your blog site.

    Ответ
  • 03.04.2018 в 11:57
    Permalink

    Ha ha… I was just surfing around and took a look at these reviews. I can’t believe that there’s still this much interest. Thanks for posting about this.

    Ответ
  • 08.04.2018 в 12:53
    Permalink

    Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time.

    Ответ
  • 09.04.2018 в 01:22
    Permalink

    Awesome write-up. I’m a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

    Ответ
  • 09.04.2018 в 12:23
    Permalink

    Hello there. I found your website by the use of Google while searching for a related matter, your site came up. It appears good. I have bookmarked it in my google bookmarks to visit then.

    Ответ
  • 09.04.2018 в 16:27
    Permalink

    Hi there. I found your site via Google at the same time as looking for a related matter, your web site came up. It seems to be good. I’ve bookmarked it in my google bookmarks to visit then.

    Ответ
  • 11.04.2018 в 14:31
    Permalink

    Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossip and web stuff and this is actually annoying. A good website with interesting content, this is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email?

    Ответ
  • 11.04.2018 в 16:37
    Permalink

    Awesome write-up. I am a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a long time.

    Ответ
  • 11.04.2018 в 20:18
    Permalink

    Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossip and net stuff and this is actually irritating. A good site with interesting content, this is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

    Ответ
  • 13.04.2018 в 06:32
    Permalink

    Awesome post. I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

    Ответ
  • 13.04.2018 в 09:20
    Permalink

    Hello there. I discovered your site by means of Google even as searching for a similar subject, your site came up. It appears good. I have bookmarked it in my google bookmarks to visit then.

    Ответ
  • 13.04.2018 в 09:46
    Permalink

    I have been absent for a while, but now I remember why I used to love this site. Thanks , I¡¦ll try and check back more often. How frequently you update your site?

    Ответ
  • 13.04.2018 в 15:18
    Permalink

    Hiya, I am really glad I have found this information. Today bloggers publish only about gossip and web stuff and this is actually annoying. A good website with interesting content, this is what I need. Thank you for making this site, and I’ll be visiting again. Do you do newsletters by email?

    Ответ
  • 13.04.2018 в 17:02
    Permalink

    You can definitely see your expertise within the work you write. The arena hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart. «In America, through pressure of conformity, there is freedom of choice, but nothing to choose from.» by Peter Ustinov.

    Ответ
  • 14.04.2018 в 04:58
    Permalink

    Just a smiling visitor here to share the love (:, btw great pattern. «He profits most who serves best.» by Arthur F. Sheldon.

    Ответ
  • 14.04.2018 в 10:31
    Permalink

    Wonderful site. Plenty of helpful information here. I am sending it to a few pals ans additionally sharing in delicious. And obviously, thank you to your sweat!

    Ответ
  • 14.04.2018 в 13:52
    Permalink

    Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

    Ответ
  • 15.04.2018 в 15:49
    Permalink

    Hello there. I found your web site by way of Google while searching for a similar topic, your site got here up. It appears to be good. I’ve bookmarked it in my google bookmarks to visit then.

    Ответ
  • 16.04.2018 в 02:02
    Permalink

    Hello there, You’ve done a fantastic job. I will certainly digg it and personally recommend to my friends. I’m confident they will be benefited from this web site.

    Ответ
  • 16.04.2018 в 10:00
    Permalink

    Hey there. I discovered your site by the use of Google while searching for a related topic, your web site came up. It appears to be great. I have bookmarked it in my google bookmarks to visit then.

    Ответ
  • 16.04.2018 в 10:28
    Permalink

    Thank you for your whole efforts on this web site. Gloria takes pleasure in carrying out internet research and it’s easy to understand why. We hear all about the lively way you convey advantageous things via the blog and even recommend response from some other people on this issue so our girl is learning a whole lot. Have fun with the rest of the year. You are doing a fabulous job.

    Ответ
  • 16.04.2018 в 10:30
    Permalink

    I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thanks again!

    Ответ
  • 16.04.2018 в 21:21
    Permalink

    whoah this weblog is fantastic i really like reading your posts. Stay up the great paintings! You realize, many persons are hunting round for this info, you could aid them greatly.

    Ответ
  • 16.04.2018 в 23:45
    Permalink

    Awesome post. I am a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

    Ответ
  • 17.04.2018 в 01:12
    Permalink

    Awesome write-up. I am a normal visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a long time.

    Ответ
  • 17.04.2018 в 03:39
    Permalink

    Thank you a lot for sharing this with all people you really recognise what you’re speaking approximately! Bookmarked. Kindly also visit my website =). We will have a hyperlink alternate contract among us!

    Ответ
  • 17.04.2018 в 10:02
    Permalink

    Hiya, I am really glad I’ve found this information. Nowadays bloggers publish just about gossip and net stuff and this is actually annoying. A good blog with exciting content, this is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?

    Ответ
  • 17.04.2018 в 11:54
    Permalink

    RETS PRO frauds might be listed around the internet, so please beware of trying to buy versions of our software at reduced prices. RETSPRO is constantly being tested and updated, If you happen to find yourself with any of these nulled versions you will not have accessibility to any updates or support.

    Ответ
  • 17.04.2018 в 12:46
    Permalink

    Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is actually irritating. A good website with exciting content, this is what I need. Thanks for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

    Ответ
  • 17.04.2018 в 13:55
    Permalink

    Awesome write-up. I am a regular visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

    Ответ
  • 17.04.2018 в 14:01
    Permalink

    You can certainly see your expertise in the work you write. The arena hopes for more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.

    Ответ
  • 18.04.2018 в 01:15
    Permalink

    Hiya, I’m really glad I have found this info. Nowadays bloggers publish only about gossip and net stuff and this is really annoying. A good blog with exciting content, this is what I need. Thanks for making this site, and I will be visiting again. Do you do newsletters by email?

    Ответ
  • 18.04.2018 в 10:17
    Permalink

    I haven’t checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂

    Ответ
  • 18.04.2018 в 16:17
    Permalink

    I truly enjoy examining on this site, it contains wonderful content . «Wealth and children are the adornment of life.» by Koran.

    Ответ
  • 19.04.2018 в 13:52
    Permalink

    Great awesome things here. I¡¦m very glad to peer your post. Thanks so much and i am looking ahead to touch you. Will you kindly drop me a e-mail?

    Ответ
  • 19.04.2018 в 17:29
    Permalink

    F*ckin’ tremendous things here. I am very happy to peer your post. Thank you a lot and i’m looking ahead to contact you. Will you kindly drop me a mail?

    Ответ
  • 20.04.2018 в 04:54
    Permalink

    Enjoyed looking at this, very good stuff, thanks . «Be not careless in deeds, nor confused in words, nor rambling in thought.» by Marcus Aurelius Antoninus.

    Ответ
  • 20.04.2018 в 05:27
    Permalink

    Wow! This can be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also a specialist in this topic so I can understand your hard work.

    Ответ
  • 20.04.2018 в 08:01
    Permalink

    Awesome write-up. I’m a normal visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a long time.

    Ответ
  • 20.04.2018 в 10:12
    Permalink

    Hello there. I found your blog by the use of Google at the same time as looking for a related subject, your web site got here up. It appears great. I have bookmarked it in my google bookmarks to visit then.

    Ответ
  • 20.04.2018 в 12:35
    Permalink

    I take pleasure in, cause I discovered exactly what I was looking for. You’ve ended my four day lengthy hunt! God Bless you man. Have a great day. Bye

    Ответ
  • 20.04.2018 в 17:07
    Permalink

    I am very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.

    Ответ
  • 20.04.2018 в 19:33
    Permalink

    Whats Happening i’m new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads. I’m hoping to contribute & help other customers like its helped me. Good job.

    Ответ
  • 20.04.2018 в 20:14
    Permalink

    magnificent points altogether, you just won a logo new reader. What may you recommend about your put up that you simply made some days in the past? Any certain?

    Ответ
  • 20.04.2018 в 23:17
    Permalink

    It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I wish to read even more things about it!

    Ответ
  • 21.04.2018 в 09:14
    Permalink

    Hi there. I discovered your site by way of Google whilst searching for a comparable subject, your web site came up. It appears to be good. I have bookmarked it in my google bookmarks to come back then.

    Ответ
  • 21.04.2018 в 14:10
    Permalink

    Great write-up, I’m normal visitor of one’s site, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.

    Ответ
  • 21.04.2018 в 14:52
    Permalink

    I and also my guys were actually going through the best secrets found on the website and so the sudden I got an awful suspicion I never expressed respect to the website owner for those strategies. The boys came certainly thrilled to study all of them and now have very much been taking advantage of these things. Thank you for being simply accommodating and then for picking variety of cool subject areas millions of individuals are really eager to learn about. My sincere regret for not expressing gratitude to sooner.

    Ответ
  • 21.04.2018 в 22:14
    Permalink

    Just wanna input on few general things, The website design and style is perfect, the content is real excellent. «In business school classrooms they construct wonderful models of a nonworld.» by Peter Drucker.

    Ответ
  • 22.04.2018 в 02:30
    Permalink

    Hey, you used to write magnificent, but the last several posts have been kinda boring¡K I miss your super writings. Past several posts are just a little bit out of track! come on!

    Ответ
  • 22.04.2018 в 03:07
    Permalink

    My brother recommended I might like this website. He was totally right. This post actually made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!

    Ответ
  • 22.04.2018 в 04:59
    Permalink

    obviously like your web-site however you need to test the spelling on several of your posts. Many of them are rife with spelling problems and I in finding it very troublesome to tell the reality on the other hand I’ll definitely come again again.

    Ответ
  • 22.04.2018 в 05:35
    Permalink

    I like this weblog so much, saved to bookmarks. «I don’t care what is written about me so long as it isn’t true.» by Dorothy Parker.

    Ответ
  • 22.04.2018 в 09:45
    Permalink

    Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and net stuff and this is really annoying. A good web site with interesting content, this is what I need. Thanks for making this site, and I’ll be visiting again. Do you do newsletters by email?

    Ответ
  • 22.04.2018 в 15:33
    Permalink

    Hi there. I found your blog by way of Google at the same time as searching for a comparable subject, your website got here up. It looks good. I’ve bookmarked it in my google bookmarks to visit then.

    Ответ
  • 23.04.2018 в 00:41
    Permalink

    Hi, i think that i saw you visited my web site so i came to “return the favor”.I am trying to find things to enhance my website!I suppose its ok to use a few of your ideas!!

    Ответ
  • 23.04.2018 в 04:02
    Permalink

    I would like to thank you for the efforts you have put in writing this blog. I am hoping the same high-grade site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.

    Ответ
  • 23.04.2018 в 07:53
    Permalink

    Usually I don’t learn article on blogs, but I wish to say that this write-up very compelled me to check out and do it! Your writing style has been amazed me. Thanks, quite nice article.

    Ответ
  • 23.04.2018 в 08:52
    Permalink

    Keep up the wonderful piece of work, I read few articles on this site and I conceive that your site is very interesting and contains lots of fantastic information.

    Ответ
  • 23.04.2018 в 12:04
    Permalink

    Thanks for every other great article. Where else may anyone get that kind of info in such a perfect means of writing? I’ve a presentation next week, and I am on the search for such information.

    Ответ
  • 23.04.2018 в 16:29
    Permalink

    I have not checked in here for a while since I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

    Ответ
  • 23.04.2018 в 18:04
    Permalink

    Awesome post. I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a long time.

    Ответ
  • 23.04.2018 в 23:08
    Permalink

    Hello, you used to write fantastic, but the last several posts have been kinda boring… I miss your tremendous writings. Past several posts are just a little bit out of track! come on!

    Ответ
  • 24.04.2018 в 00:27
    Permalink

    What i don’t understood is actually how you’re no longer really much more well-preferred than you might be right now. You are very intelligent. You recognize thus significantly with regards to this subject, made me personally believe it from a lot of various angles. Its like women and men aren’t involved until it is one thing to accomplish with Girl gaga! Your individual stuffs nice. Always take care of it up!

    Ответ
  • 24.04.2018 в 11:25
    Permalink

    I intended to post you one tiny word just to thank you yet again for those nice pointers you’ve shared on this page. This is quite generous with people like you to grant extensively all a few people might have marketed for an electronic book to help make some money for their own end, most notably considering the fact that you could possibly have tried it if you ever decided. These ideas as well acted as a good way to be sure that other people online have similar interest the same as my very own to know the truth many more around this issue. I think there are thousands of more enjoyable instances in the future for individuals who looked at your blog.

    Ответ
  • 24.04.2018 в 14:16
    Permalink

    I have not checked in here for a while since I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

    Ответ
  • 24.04.2018 в 14:27
    Permalink

    Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is actually annoying. A good web site with exciting content, this is what I need. Thanks for making this site, and I will be visiting again. Do you do newsletters by email?

    Ответ
  • 24.04.2018 в 14:50
    Permalink

    I simply needed to thank you very much yet again. I do not know what I would’ve handled in the absence of the type of techniques contributed by you about this area of interest. It was before a terrifying problem for me, nevertheless looking at the very specialised approach you treated that made me to leap over joy. I will be happy for your work and as well , sincerely hope you recognize what a great job you are always carrying out training some other people with the aid of your websites. Most likely you’ve never encountered all of us.

    Ответ
  • 24.04.2018 в 18:50
    Permalink

    I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

    Ответ

Добавить комментарий

Ваш e-mail не будет опубликован.